LIVERPOOL FASHION WEEK
-now taking sponsorship and booking enquiries for 2018. Click here
-now taking sponsorship and booking enquiries for 2018. Click here
Elizabeth Jones, top UK fashion critic has written her review of Liverpool Fashion Week:
"From the moment I walked into the first show at Liverpool Fashion Week, it felt very different to my usual haunts of New York, London, Milan and Paris. There were women in difficult shoes, of course. And glasses of prosecco. But the big difference was that the whole event was friendly and inclusive: not the habitual froideur of the editors, stylists and bloggers I normally rub shoulder pads with, women who think travelling as far as Battersea to see a collection a huge put upon, never mind making a trip north of Watford Gap. Women who believe just because you are in the front row, nursing a freebie tote at your feet, that you have any idea what ‘normal’ people in the rest of the UK really want to wear.
It’s a shame, as they missed out on a lot. First up was Flencirose, with older and bigger models wearing a riot of velvet, spangles and tartan. I loved the hot pink strapless; not quite so keen on the red cape. There was an awful lot in cotton, which can be difficult to make look luxe, but here looked fresh. Camellia Couture featured lots of hanky dresses, ribbon skirts and slightly Victoriana tops: I loved the hot orange and black, and the flamenco influences. It was unusual to see models – male and female -- who were less than industry ‘perfect’, which of course means the clothes have to work a little harder: it’s super easy to dress a pipe cleaner, more difficult to flatter women with breasts and hips, or who are not six feet tall. There were children’s clothes, too, which made everyone ooh and aah and made me wish I’d gone through child birth, just so I could dress up a tot. Essere Bella Boutique (I do wish these brands would come up with less provincial names) had mini proms, and the first wow: a sheer spangled body stocking.
I was less keen on Fabrikk, a designer who showed great hats, though I’m not sure the catwalk is the place for such a basic staple, nor is the runway ready for the cartoonishness and sugary colours of Mission Kawaii, with its crazy print bovver boots: I was reminded of early Henry Holland.
House of Charles was much better. The mini dress made entirely of sequins was worthy of what you might get at Topshop Unique, for a fraction of the price. Valerie’s Vintage, too, had pieces I’d actually want to wear, while newcomers Evelina Collection and Uncommon Routes showed huge promise, with great use of colour. It was heartening, too, and a sign of the heft of LFW, now in its ninth year, that big brands such as John Lewis and M&S showed here on the last night; my only gripe is I think they short changed Liverpool ladies a little with their choice of pieces. I’d have liked to have seen some items from new collaboration Modern Rarity at John Lewis, and more Autograph and stand out pieces from M&S.
The main difference between Liverpool Fashion Week and the snooty goings on in Paris? We were handed sticky buns by near naked waiters, while in Paris all you get is a stale macaroon. I know just where I will be headed next season….. And boy, isn’t singer Courtney Gill, who performed in an interval, going to be a huge, huge star… I’m still humming her song."
"From the moment I walked into the first show at Liverpool Fashion Week, it felt very different to my usual haunts of New York, London, Milan and Paris. There were women in difficult shoes, of course. And glasses of prosecco. But the big difference was that the whole event was friendly and inclusive: not the habitual froideur of the editors, stylists and bloggers I normally rub shoulder pads with, women who think travelling as far as Battersea to see a collection a huge put upon, never mind making a trip north of Watford Gap. Women who believe just because you are in the front row, nursing a freebie tote at your feet, that you have any idea what ‘normal’ people in the rest of the UK really want to wear.
It’s a shame, as they missed out on a lot. First up was Flencirose, with older and bigger models wearing a riot of velvet, spangles and tartan. I loved the hot pink strapless; not quite so keen on the red cape. There was an awful lot in cotton, which can be difficult to make look luxe, but here looked fresh. Camellia Couture featured lots of hanky dresses, ribbon skirts and slightly Victoriana tops: I loved the hot orange and black, and the flamenco influences. It was unusual to see models – male and female -- who were less than industry ‘perfect’, which of course means the clothes have to work a little harder: it’s super easy to dress a pipe cleaner, more difficult to flatter women with breasts and hips, or who are not six feet tall. There were children’s clothes, too, which made everyone ooh and aah and made me wish I’d gone through child birth, just so I could dress up a tot. Essere Bella Boutique (I do wish these brands would come up with less provincial names) had mini proms, and the first wow: a sheer spangled body stocking.
I was less keen on Fabrikk, a designer who showed great hats, though I’m not sure the catwalk is the place for such a basic staple, nor is the runway ready for the cartoonishness and sugary colours of Mission Kawaii, with its crazy print bovver boots: I was reminded of early Henry Holland.
House of Charles was much better. The mini dress made entirely of sequins was worthy of what you might get at Topshop Unique, for a fraction of the price. Valerie’s Vintage, too, had pieces I’d actually want to wear, while newcomers Evelina Collection and Uncommon Routes showed huge promise, with great use of colour. It was heartening, too, and a sign of the heft of LFW, now in its ninth year, that big brands such as John Lewis and M&S showed here on the last night; my only gripe is I think they short changed Liverpool ladies a little with their choice of pieces. I’d have liked to have seen some items from new collaboration Modern Rarity at John Lewis, and more Autograph and stand out pieces from M&S.
The main difference between Liverpool Fashion Week and the snooty goings on in Paris? We were handed sticky buns by near naked waiters, while in Paris all you get is a stale macaroon. I know just where I will be headed next season….. And boy, isn’t singer Courtney Gill, who performed in an interval, going to be a huge, huge star… I’m still humming her song."
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Photography by Ian Williams and Andy Forster and Yasmin Rowlands
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Liverpool Fashion Week is the most influential regional fashion show in the UK, launching more designers than any other city outside of London. Designers who showcase here have historically gone onto open boutiques or have been headhunted by design houses and fashion industry experts. Models have been scouted for TV and magazine work internationally. This is more than just a "show". If you are an independent designer or a model this could change your life. If you are a fashion fan, you will experience seeing collections months in advance of being in shops. Our make up looks were seen 6 months ahead of New York Fashion Week last year. This is your front row ticket to watching fashion history in the making and our intimate venues ensure you always have a good view of the catwalk #alwaysinfront #northwestisbest
Our official show reporter is Liz Jones.
Liz is the former editor of Marie Claire, Fashion Editor at the Daily Mail and now columnist at The Mail on Sunday and YOU magazine She has been shortlisted four times in the last five years as Columnist of the Year at the British Press Awards Columnist of the Year 2012 at the BSME awards The Evening Standard: ‘A better writer than Helen Fielding’ Lynn Barber, The Sunday Times Magazine: ‘The best comic creation since Alan Partridge’ The Observer: ‘The Tracey Emin of literature’ The London Review of Books: http://www.lrb.co.uk/v35/n17/jenny-diski/diary |
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Catwalk slots package includes a 10 minute catwalk slot, we provide your models, hair & make up by our award winning team, live streaming online and marketing advice to drive your brand forward. Limited availability for 2017 so secure your place with a £200 deposit
Email: amanda@amandamosspr.uk IF YOU WOULD LIKE TO LAUNCH YOUR BRAND THEN CONTACT US FOR BESPOKE PR & MARKETING PACKAGES #bememorable |
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Thank you to our sponsors 2017 BMD:Law and Buddha Therapies Infrared Sauna Spa Amalia Italian The Christmas Decorators and Skinov8 Aesthetics
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NOW TAKING SPONSORSHIP ENQUIRIES AND BOOKINGS FOR OCTOBER 2017
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Media coverage 2016: Radio 2, Smooth Radio, Liverpool Echo, Made in Liverpool, Culture Liverpool , Daily Mail Online, Daily Mail, Daily Mirror, KCC Radio
Liverpool Fashion Week is THE most prolific fashion event in the north of the UK. Why should designers flock to London when some of the best independent designers come to Liverpool to showcase their work? Our catwalks have launched careers all over the world Our fashion shows have an important message. We celebrate individuality, encourage people to be confident with the way they look and have a strong feeling of self belief. Fashion should be inspiring and individual and suit all sizes.... #northwestisbest Liverpool Fashion Week uses cosmetics that are not tested on animals which don't test on animals. We ban fur. We ban sunbeds. Andrew Joseph Manion has also applied for his salon to be the first PETA approved salon in Merseyside. His products are all vegan and not tested on animals. Fashion has a duty to protect animals and Liverpool Fashion Week is proud to be an ethical fashion week "Liverpool's glamorous nature has been a little caricature of late and something that I once admired has now become laughable. I applaud your efforts in both standing apart from the celebrity culture of Liverpool and also for your other ethical practices as well including using all size and shape of model, and your efforts in avoiding animal cruelty. Many thanks for your great work in changing the face of fashion,." Laura Bowery, fashion blogger Oct 2016 |
PRE PRESS COVERAGE FROM FASHION UNITED HERE
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* BIGGEST FASHION EVENT OUTSIDE OF LONDON
* MORE COLUMN INCHES IN NATIONAL / INTERNATIONAL MEDIA THAN ANY OTHER REGIONAL FASHION EVENT * BREEDING GROUND FOR EMERGING TALENT, FROM MODELS TO STYLISTS, MUSICIANS & ENTERTAINERS * EVERYTHING YOU SEE ON THE RUNWAY YOU CAN BUY INSTANTLY WEARABLE * AN INTERNATIONAL NETWORKING EVENT FOR BUYERS, DESIGNERS, MODELS AND SCOUTS. OFTEN IMITATED BUT NEVER EQUALLED...#alwaysinfront |
#northwestisbest #alwaysinfront
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" After a busy few months of designing a collection specifically to showcase at Liverpool Fashion Week, I was a little nervous. However, there was no need. From beginning to end Amanda Moss & the hair, makeup, backstage and model team were fantastic. Amanda was in constant contact in the run up to the event and beyond helpful. I showcased my collection of menswear on day 2 which was the New Talent night for Emerging Designers. The feedback so far has been fantastic, I have already received interest in some bespoke orders and met some great people along the way. A great event with a great platform to showcase fashion designers of all levels. Thankyou for letting Baché be a part of it all. "
Stuart Baché, Designer - Baché Footage supplied by Diana Zen, editorial assistant and stylist
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Read some of our reviews:
LIVERPOOL TO RIVAL LONDON, Onechicmon
FASHION & TRADE EXHIBITION, Purple Revolver
OPENING NIGHT - The Guide
OPENING NIGHT, Purple Revolver
OPENING NIGHT-Katereillyjames
OPENING NIGHT, layersandleathers
OPENING NIGHT,Liverpool Life
NEW TALENT NIGHT, Purple Revolver
NEW TALENT NIGHT, The Guide
LIVERPOOL FASHION WEEK BETTER THAN LONDON, Hatenablog
OVERALL REVIEW, The Tab
CREATIVE INDUSTRIES , Europeregina
OVERALL VIEW, Speaking Couture
OVERALL VIEW, Edward Brown Consulting
LIVERPOOL TO RIVAL LONDON, Onechicmon
FASHION & TRADE EXHIBITION, Purple Revolver
OPENING NIGHT - The Guide
OPENING NIGHT, Purple Revolver
OPENING NIGHT-Katereillyjames
OPENING NIGHT, layersandleathers
OPENING NIGHT,Liverpool Life
NEW TALENT NIGHT, Purple Revolver
NEW TALENT NIGHT, The Guide
LIVERPOOL FASHION WEEK BETTER THAN LONDON, Hatenablog
OVERALL REVIEW, The Tab
CREATIVE INDUSTRIES , Europeregina
OVERALL VIEW, Speaking Couture
OVERALL VIEW, Edward Brown Consulting
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Official photos: Ian Willliams Photographer
Amanda Moss is the no 1 choice for organising your catwalk show. With 6 years experience of putting together fashion shows, she is highly respected in the industry with designers following her from all over the world. She recruits the best models in the business, trains them and oversees the hair and make up team to ensure each show is a huge success. #amandamoss
EMAIL: amanda@amandamosspr.uk "I just wanted to commend you on the fantastic show you put together. I also want to say a very big thank you for allowing me to be a part of the show. You have encouraged me and given me a platform to rise from and I am forever grateful for this opportunity. What a successful show. " Karen Gold, designer May 2015 "I would recommend Liverpool & Manchester Fashion Week to all fashion designers - no matter what level you are at, because these shows offer you the chance to showcase a big collection in 2 major North West cities. Not only will you gain experience, but your clothes will be photographed by a lot of fashion photographers that attend both shows & there is also a DVD made of your collection which you can post on YOUTUBE to reach wider audiences such as London, New York etc. I have received 2 emails from New York fashion week & Vancouver fashion week also, expressing their interest in my ladies ready-to-wear vintage style label, Diamonds Are Forever & have made a lot of important contacts. And this would not have happened if I had not participated in Liverpool & Manchester fashion week, so thank you Amanda Moss - for making this happen for me, and for others too." Erica Wildflower, designer June 2015 "A huge thank you to you and your team for the fantastic show you put together. Thank you for giving me the most incredible opportunity to be featured at the event and I will always remember you for it. I am so grateful for everything you have done to help me at MFW. It was amazing to have worked with such professional people and it really was such a successful show. Heres to the future! Looking forward to working with you soon. " Chanel Elkayam, designer May 2015 |
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NEWS:
LIVERPOOL FASHION WEEK HAS BEEN ASKED TO RUN THE LORD MAYOR OF LIVERPOOL'S CHARITY FASHION SHOW ON 31 MARCH 2016, FOLLOWING THE SUCCESS OF LAST YEAR'S SHOW. If you want a catwalk slot then get in touch
Pictured left: The Lord Mayor of Liverpool, Cllr Erica Kemp CBE meeting our models backstage at her charity fashion show organised by Amanda Moss on 25 March, and raised £8000 for her chosen charities.
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LIVERPOOL FASHION WEEK HAS BEEN ASKED TO RUN THE LORD MAYOR OF LIVERPOOL'S CHARITY FASHION SHOW ON 31 MARCH 2016, FOLLOWING THE SUCCESS OF LAST YEAR'S SHOW. If you want a catwalk slot then get in touch
Pictured left: The Lord Mayor of Liverpool, Cllr Erica Kemp CBE meeting our models backstage at her charity fashion show organised by Amanda Moss on 25 March, and raised £8000 for her chosen charities.
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"Everybody was so professional & great to work with, all the make up & hair people, all the organisers who did a lot for me, helping me dress all my models & especially all my gorgeous models who I adore! I was really pleased with them, I have seen the video & pictures & I could not have asked for any better. Lastly, I just want to thank you & the DJ for putting it all together & being the underlying foundation of it all. My family & friends had a lovely time, it was magical!"
Diamonds Are Forever, designer
"I just wanted to say a big well done for the opening night of Liverpool Fashion Week. The show looked amazing and the turn out was great.The stylists really enjoyed being a part of the show so thank you so much for the opportunity. "
Paul Mitchell Hair, sponsor
"We were really happy how our brand looked."
John Lewis marketing department, Liverpool One
"Just woke up and still buzzing from great nite at Lifestyle Fashion show, we abs loved every second there. It was a great show with loads of potential and forward thinking designs, we made loads of contacts and had a ball with some of your more colourful guests. We will be spreading the word around Manchester about what a great show/nite you produced in your lovely city, whilst recommending everyone makes a note in their diaries for the next one.
Cynthia, guest
Thank you very much for my participation in LFW. My parents and friends in Poland are delighted with the photographs. Every minute of the show was very important.. I am glad that I could meet so many friendly people. Now I have great memories.. Once again, thank you very much.
Angelika, model
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Our award winning our PR campaign with Liverpool Council has won a national award.... as featured in www.marketingweek.co.uk.
“In 2013 Liverpool City Council launched their campaign ‘The Look to Die For?’ to reduce sunbed use in the city. Local research highlighted that sunbed use was being driven by local fashion and a ‘look’ which featured a tan. Liverpool Fashion Week played an instrumental role in supporting the campaign, helping to shift local attitudes and position fake tan as a safer way to achieve this ‘look’ by committing to ban all of its models from using sunbeds at its prestigious event. The campaign has had a significant impact on changing attitudes towards sunbeds and there has been a reduction in sunbed use in Liverpool as a result.”
– Emma Page, Social Marketing Strategy Lead, Public Health, Liverpool City Council.
“In 2013 Liverpool City Council launched their campaign ‘The Look to Die For?’ to reduce sunbed use in the city. Local research highlighted that sunbed use was being driven by local fashion and a ‘look’ which featured a tan. Liverpool Fashion Week played an instrumental role in supporting the campaign, helping to shift local attitudes and position fake tan as a safer way to achieve this ‘look’ by committing to ban all of its models from using sunbeds at its prestigious event. The campaign has had a significant impact on changing attitudes towards sunbeds and there has been a reduction in sunbed use in Liverpool as a result.”
– Emma Page, Social Marketing Strategy Lead, Public Health, Liverpool City Council.
Once again we are featured in UK Vogue (July2014)... traditionally we are known as a springboard for emerging designers. We are the biggest fashion show outside London with more catwalk shows than any other regional fashion event.
"Liverpool Fashion Week is an outstanding platform to showcase new talent and I am proudly supporting the prestigious event which shows off our stylish city to a global audience"
Joe Anderson, Mayor of Liverpool
Joe Anderson, Mayor of Liverpool
More than £0.5million in UK news coverage (2014) and over £2million around the world(2013)
Daily Mail .... Daily Telegraph.... The Guardian, Drapers Record, YOU magazine, Fabulous magazine.... Grazioa online, Daily mail online, City Talk Radio, Reuters USA.....Yahoo news.....Sky Sunrise
Sky news.com.....ITV Granada reports (headline news).....BBC North West....Radio City....Juice Fm
Real Radio....Heart FM.....Radio 5 Live...Vogue.....Huffington Post.....Daily Mirror...Liverpool Echo
CW39 new Fix......Grazia, France....web.orange.co.uk....bodyconfidential.co.uk...visitliverpool.com
radio newark.co.uk....pirate fm...modelinscene magazine....Mid cheshire radio....Star Radio
DeVerdieping Trouw, Germany...The Gloss, Miami, Florida
Wall Street Journal, NY
Daily Mail .... Daily Telegraph.... The Guardian, Drapers Record, YOU magazine, Fabulous magazine.... Grazioa online, Daily mail online, City Talk Radio, Reuters USA.....Yahoo news.....Sky Sunrise
Sky news.com.....ITV Granada reports (headline news).....BBC North West....Radio City....Juice Fm
Real Radio....Heart FM.....Radio 5 Live...Vogue.....Huffington Post.....Daily Mirror...Liverpool Echo
CW39 new Fix......Grazia, France....web.orange.co.uk....bodyconfidential.co.uk...visitliverpool.com
radio newark.co.uk....pirate fm...modelinscene magazine....Mid cheshire radio....Star Radio
DeVerdieping Trouw, Germany...The Gloss, Miami, Florida
Wall Street Journal, NY
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"Liverpool Fashion Week is edgy, off the wall and elegant. if you are thinking big hair, lip gloss and 4 layers of false lashes symbolic of the WAG/reality TV culture then think again. That is not what Liverpool Fashion Week is about. Our fabulous city is making its stamp on the world's fashion stage with our eclectic and diverse collections from some of the most talented people in the industry. Liverpool is the one to watch."
Amanda Moss, director of Liverpool Fashion Week |
